Learn what is Google Panda? and understand how to recover if your website is being hit by Panda Update
What is Google Panda
Google Panda is an update from Google that ranks websites based on quality content. In early 2011 Many webmasters have written articles by stuffing keywords and this leads to poor search results for the people.
People never got the exact information based on their search queries. People never got the exact information based on their search queries.
Hence in February 2011, Google launched an algorithm update named Google Panda that deals with lowering the ranking for “Low-quality sites” or “thin sites”.
This algorithm helped hard-worked webmasters to get rank high in their search results. Almost 12% of all results got affected by this rollout. Almost 12% of all results got affected by this rollout.
This gave a sharp fall to the site which contains low-quality content and with a lot of advertisements only and gave rise to other websites that give real value to the users.
This gave a deep defeat to content scrapers and copyright infringers who ranked better in search results.
What to Do When You are Hit?
After 2011 Feb, the search engine results had dramatically improved because their algorithm has added more stress to the quality contents to get higher rankings and it penalizes the website with low quality or poor contents or thin sites by dropping their rankings.
It becomes a doomsday to all webmasters who stuffed meta keywords in their blog and fooled search engines to rank higher. Those sites never deliver real value to visitors instead they are filled with banner advertisements and ads.
Create quality contents to stay safe from Google Panda.
If your website seems to be hit by Panda you need to take the necessary actions to resolve the issue or else your website becomes extinct. You need to hire the best SEO company that can able to implement various techniques to improve your site quality in terms of quality contents and also user experience so as to gain rankings in search engines.
A site with just Quality Content would not rank well as it concerns with the number of external links pointing to the site.
Hence, Google launched Google Penguin Update, which was to monitor the natural Backlinks pointing to a site, analyze those links, and punish the page or entire site involved in creating Low quality, poor backlinks. Read the article about Google Penguin Update 2016, which explains a detailed case study.
1. Make Changes to Improve Your Site Content
Google Panda algorithm is basically to demote the site with low-quality content and thin content. Some days back articles with 700words are ranked higher in search engines because of keyword stuffing.
Webmasters use to flush contents with lots of keywords to gain a higher ranking in search engines and it never gave the desired results for user search queries.
Hence, Google rolled out Google Panda to penalize this action of webmasters and their websites.
Once you concluded that your site is being hit by Google Panda, then the first necessary step to take is to find the poor quality contents and try to rewrite them to make it stronger in quality aspects rather than making SEO friendly with stuffing keywords.
Many results have shown that the article with a keyword density of not more than 2% is well to be ranked in search results and also to stay safe from Google Panda.
Write articles with more than 1000 – 1500Words that should drive curiousness among the readers and should interest them in what they are reading.
Spend time to rewrite and update the old contents at a certain interval because to stay informed with the latest trends.
2. Create an SEO Friendly Quality Content
It’s not what you think about Google Panda which states that the website with rich quality content will be ranked higher and that websites with poor quality and thin contents will be demoted.
It is the context behind the rollout of Google Panda and if you follow some of the Professional tips, then you can make sure to rank your website in top position.
- Create quality content for readers and not for search engines.
- Give unique, Eye-catching headings to the article that should attract readers and make them read your content completely.
- Create unique original content and it should be non-copied in nature.
- Plan a marketing strategy to publish your content among the targeted audience to get traffic.
3. Engage with Social Media
Create a profile page for the website over the different social media networks like Facebook, Twitter, Google Plus, Linkedin, Pinterest, etc, and create a public relation to engage more visitors.
Concentrate and focus on different social media platforms to reach more audiences and place your content available before their eyes to let them visit your website.
Take part in Forums, question and answers sites, debate sites on your niche related to and try to get involved with them try answering others’ questions.
You can even ask your own questions and get practical real-time answers that you can use to implement on your own website or blog.
This not only gets you enough knowledge but it will give good quality backlinks to your website.
4. Write Articles on LSI Keywords
LSI describes Latent Semantic Indexing, it is a process or system used by major search engines to index a website based on the use of most common words and phrases.
You can try to write new articles by using LSI keywords rather than targeted keywords because you can have more free space to rank higher in search results.
You can find the related LSI keywords at the bottom of the Google Search Result pages.
Write articles for the questions because search queries context has changed a lot nowadays and it becomes merely asking questions.
If you would write articles for answering questions you can get more chances of ranking higher in search engines.
5. Discourage Content Farming
In past decades, many webmasters went to take the services of freelance writing only for generating content with keywords stuffed in there a lot which is purely for targeting search engine ranking only.
But now, after the successful rollout of Google Panda puts an end to these content farms whose sole aim is to generate content with a lot of keywords stuffed and targeted.
Many similar websites that used the practice of content farming experienced severe penalties from Google that demoted their site drastically.
Because of the use of these freelance content farms, many genuine sites have also been affected by the roll out and they stopped going for those things now.
Say Goodbye to Content Farms, put your own creative unique article.
How to Initiate the Recovery Process?
Google Panda update was mainly focused to demote and de-rank the website with low and poor quality content, keyword-stuffed content, etc.
The only thing to regain ranking is by removing low, poor quality contents from the website.
Do proper On-page SEO on both content level and site level which includes,
Minimizing Grammatical errors,
Removing Duplicate Content,
Avoiding over SEO Optimization,
Keyword density, not more than 2%,
Removal of Broken links.
Google Panda is a series of ongoing algorithm updates and it never stops.
The final, Main purpose of Panda update is to give higher ranking to sites that having Good quality contents and also give credits to quality webmasters who deliver proper useful informative content to people search queries.