Last updated on September 19th, 2017
Know why it is so important to rank for keyword if your blog wants to rank no. 1 in search engine result pages
Every blogger wants their blog page to show at no. 1 position in the search engine result pages. It’s a big dream of every blogger, even mine also and I am not the one in this exception.
Why this is because Organic traffic is the only proven way of success that drives the business growth of a blogger.
As a blogger, rank for the keyword is really the toughest challenge in BTW you have to come across hard hurdles put forth by Google in their algorithm ranging from Panda to Penguin to Phantom to hummingbird and PBN Indexing.
All these algorithms were to improve quality of USER experience and also to bring them almost exact results of what they want?
Running a blog for a user will bring you success unless you think of taking proper actions.
Writing articles blindly does not bring you any results from search engines, because humans can analyze which one is better based on real-time experience but bots don’t do? They do analyze as well based on commands written already.
Search engine bots are just 1’s and 0’s, they do analysis based on Yes or No? I mean here is, the keyword placements on the different section of articles and its optimization will bring you success.
Using proper keywords for SEO will improve your search engine ranking
Optimizing your keywords in your article will help you to rank faster.
Let’s go and learn further deeply why keywords are important in better ranking of an article?
This article was split into different sections with sub-headings for your easy understanding.
What are keywords?
Keywords are called as an index entry that helps to identify a specific record on a database or on a file. Keywords in SEO are the words or phrases that usually people use to find information on the internet.
Simply, Keywords are any words if it having a considerable monthly search averages.
In other words, you need to know how people are looking for something that you offer. You need to precise into a simple single word or phrase. That precise word or phrase are called as Keywords.
For an example, if you are writing a blog post for an explanation of the use of Keywords. Then what you think will be your keyword for the article.
It will be something like this:
Rank for keyword,
Importance of keyword,
Explanation of use of the keyword.
So whenever people type these words in Google Search Engine it will retrieve results from its database based on these words. So I think you have got some clarification on this.
Why rank for Keyword is important?
If you have understood the basic concept of the keyword, then you will already know its importance in ranking a blog. Whenever you start to work on optimizing your blog, first thing is to have your keyword in your hand.
Rank for a keyword is otherwise wisely called as ranking a blog in search engine result pages.
Because you are going to write an article around that keyword only for your visitors. When you go back since 2013, you will have to write a code in your page header tag and it is called as Meta-keyword.
But now, Search Engines are coded too smart enough to fetch keywords from your article. They auto-detect keywords from your article to rank for a keyword on that page.
However, even you may know about a term “Focus-Keyword” when you write articles on Word Press blogs which is being used by Yoast SEO.
Focus-keyword is called as Primary-keyword which is sprinkled over your article. As explained above, you can use any one of the above as your Primary-keyword for this article.
And, Google and other search engines will going to rank your blog post for this keyword only but remember you will not mention this as your Meta-keyword in your page header.
Google will auto-detect from your article based on Keyword-density which will be explained further in this article.
How to do keyword research?
It is an art of finding right keywords for your blog post and it should be at very first instance before starting writing. This is the most important step in your blogging career, as this going to fix your success.
There are many available methods to do keyword research but I am going to recommend you only a few online software’s among them which proven success to me and I am following now.
The first one is SEMRUSH Online tool, the best tool available online for keyword researching. The process is very simple, just open their website in your browser.
Then, feed your URL in the form they provided and hit Search. Now, wait a few seconds until they complete given URL processing and fetching data’s.
In the above image, you can see the list of keywords the site was ranked for. It shows more detail including List of keywords, ranking position, volume, CTR, trend etc.
Based on this list you can start to write articles for. SEMRUSH is a paid tool but you will get a 15Day trial. Just register and try for 15 days and I am sure you will love to buy it.
You can get more information on rank for the keyword through effectively working on Keyword research in the other article that I have already covered as this article was written mainly to explain keyword placements for better blog ranking.
There are other tools available:
Ahrefs: Best alternative for SEMRUSH
LinkResearchTools: You can detailed stat on the target keyword
SEOReviewTools: You can get synonymical suggestions here.
What is keyword density?
Hoo! No! An important factor that I should need to remind you here was Keyword Density.
What does this mean?
Why I need to know this?
Keyword-density means how many times you repeatedly used your focus-keyword in different locations in your article such as Page Title, Headings, Sub-headings, Paragraph contents, anchor links, image alt tags etc.
If it goes beyond 2% then your article will be treated as Low Quality, Poor Content and put under penalty by Google Panda.
Keyword-density is one of the easiest ways to improve your site’s placement in search engine results page.
Never try to Over-optimize your page by adding more times of your target keyword, which is called as Keyword-stuffing.
So, while writing an article you must concentrate on Keyword density also to get avoid from being penalized by Google for keyword-stuffing.
Every search engine has different set of rules in rank for Keyword calculation and your ranking for the same page will be different in different search engines.
I will tell you different keyword placements further in this article and you can take a note of my suggestion before writing the article.
If you have been using Yoast SEO in WordPress, you can view their analysis report which explicitly shows your Keyword Density for your Focus Keyword. By using you can be sure to check your density in your article.
By maintaining efficient Keyword Density over your article you can be sure to get better ranking in SERP pages.
Check your blog page for keyword performance:
This is a very important task to rank for the keyword in blog ranking, conducting keyword performance audit plays an important to show you the areas of improvements.
You have written an article and have started to receive traffic from Search Engines. So what you usually think is to sit back and taste the fruit of monetization. But your work isn’t over!
You have to gauge your SEO and find any way to get some additional traffic and also improve user engagement.
So how to perform an audit over a blog page?
The tool is Google Analytics:
The main purpose is to improve and maintain Organic Traffic from Search Engines.
Login to your Google Analytic’s, select your profile and then go to >> acquisition >> overview. It will give you the shares of traffic from all four sources: Organic, Social, Referral, Direct.
But we actually came to perform an audit, so now go to all traffic >> channels >> Organic search. Now, you can see the table showing list of top performing keywords with other info such as %new session, average time on site, bounce rate, pages per session, average session etc.
Now, slightly tune up your analytic’s a bit, select last 30day performance with top 250 keywords. Use the calendar option to set your preferred day for audit.
Now, add a secondary dimension to display a list of URLs with top performance. You can find the option to load secondary dimension >> Behavior >> Landing pages.
Now the table will show you the list of top pages. Export the list to an excel and perform keyword analysis using the tool I listed under sub-heading 3 in this article.
Keyword placements for better ranking
Before writing an article, you need to make a keyword research. After this, you have to analyze your competitor URL for the same keyword and note down important points that helped them to get ranking.
However, all blog will have to follow the rules framed by Google. Nearly 200 rules were there to follow as a Web Master if you need to get your blog to rank well in SERP pages.
Here, let me explain some important key points of placing your keyword so that you can have better chances of ranking.
Keywords in meta-title, page-title, page-URL:
As you know that you have to write a blog post for two, one is for people and another one is for search engine bots. Both contents should be identical and so you will get chances of being ranked. If not so, you won’t be ranked?
Search engine bots when crawling your blog post will first index your Meta-title and page-URL. Hence this is the foremost place to place your Focus Keyword.
Next, you have to tell people the same thing. So, add your Focus-keyword in your Page Title I mean H1 tag. Usually, all blogs will be structured to display H1 tag as Page Title.
Note: Do not add keyword more than once in meta-title, page-title, H1.
Your page URL should include your focus-keyword so that your page can have more chances to get rank for a keyword. All Word Press blogs by default fetch Page title as meta-title and its slug as page URL. So there is no worry, but keep an eye before publishing that page.
Keywords in meta-description:
Meta-description tells search engine bots what the page is about? You have described your page in 155 char including spaces in meta description tag and it should include your focus-keyword.
Note: Do not repeat your focus-keyword more than once in meta-description.
Your meta-description will be shown in Rich snippets in SERP pages. It should be more convincing so that people can click your link. Nowadays, bots were coded to fetch meta-descriptions by themselves.
Keywords in meta-keywords:
This is often deprecated after 2016. Because earlier most webmasters started stuffing keyword in the meta-keyword tag which often bots make it index their pages.
But, now search engine bots were smarter enough that they will scan the entire post and fetch your focus keywords based on your keyword density in the article.
Meta-keywords were once an important factor in ranking consideration by most search engines and it was written within 255 char including spaces.
I think many aged web-masters will remember this deprecated thing.
Keywords in Page sub-headings:
Once, search engines started ranking pages that are having 800-word article with meta keyword in their pages.
Then, Google updated that article with more than 1500 words and added with images will be given importance in ranking. So webmasters started working on that.
At the end of 2016, it became a trend that articles with more than 2500 words were getting ranked well in SERP pages.
But while writing such as big big lengthy article, users get bored while reading.
This causes increased bounce rate because they started leaving fear of reading such boring lengthy article.
As a web-master or a content writer, you need to add suitable sub-heading using header tags H2 – H6. Break your lengthy article by adding suitable titles to make visitors engaged to read your entire article.
It will improve user time on site and thereby contribute to reduced bounce rate.
While adding sub-headings, add your Focus keyword in your sub-headings.
Note: Do not stuff with primary-keyword and maintain Keyword-density (1 – 2%)
You can add secondary LSI keywords in your sub-heading which will add more value to your content.
Keywords in Image Alt Tags and Anchor links:
As already told, writing lengthy contents will bore your users. Add some images representing the facts and if possible videos too make difference.
But, how do bots read your images here?
There came an attribute, Image alt tags, which bots use to index your images.
Add your primary-focus-keyword in your image to tell bots that this image was related to your article.
Anchor Links called as text links used to point another source of the article which consists of related information with the present article.
Target your Focus-keyword to point to other articles on your blog or even some extra resources with more DA and PA than your blog will help to improve your blog ranking.
Keywords in paragraphs:
So, adding keywords in these places itself have given you the required keyword-density but however, you need to sprinkle your Focus keyword in your entire article here and there but not too much. I mean not more than 2% density.
Better, add keywords before first 100words of the very first paragraph and also at the last 100 words at the last paragraph (end of the article).
This will give you more value to your content when bots scanning your page. But remember, you should have to make your users also be interested to read your article.
Add some LSI keywords and keyword phrases in your content that should be looking to be added naturally. Review your content after complete writing.
When writing contents, highlight your Focus-keyword, LSI and long-tail keyword through bold text, change text decoration as italics, underline which will emphazie your target-keyword.
Important keyword-placements in your article:
Place your primary-keyword in:
- Meta title
- Page title
- Page Sub-headings
- H1 (Usually page title)
- Image alt tags (not more than 2 times)
- Anchor links (not more than 2 times)
Place your LSI Keywords or secondary-keywords:
- First paragraph and last paragraph
- Inside article content
- Page Sub-headings
Maintain density less than 2%.
Always stick with Google Webmaster’s Guidelines.
Last thoughts to add some value:
Keyword research and optimized article writing isn’t the ranking factor. There is an another side that put a great deal on your ranking was Off-page SEO.
Link building, building Page rank, domain authority, social networks also form a ranking factor which most search engines consider.
Hence, as a Webmaster or blogger, you need to focus on all aspects in ranking your blog for a keyword.
Placing keywords in appropriate places to get rank for a keyword is just one of the factor and isn’t everything.
I have covered most on what I learned from my own experience? Still, there may be something there to add some related information. If so, I am ready to discuss here.