The higher the quality backlinks, higher the ranking in SERP pages, know the ways to earn quality links to your blog
Ranking on the top of the search results is one of the utmost targets where most of the bloggers working for. It is the dream to achieve too.
Google is the top search engine which accounts for more than 89% of world internet searches. If you want to rank higher in Google SERP pages then you should have to obey their webmaster guidelines.
Among many ranking factor’s Google implied, Backlinks are one of the important factors that Google considers most. But you must maintain the quality of those links and work to earn links from authoritative links which will speak over quantity.
A page with a lot of quality backlinks tends to perform better on all major search engines. Most bloggers were often struggling to earn quality backlinks from different sources to increase their blog ranking.
Here in this article, let’s read about those ideas that help you with different Link-building techniques to make your blog to rank better in SERP pages.
What are Backlinks?
A backlink is a hyperlink from a web page or a blog, back to your own web page or website. Also called as the Inbound link that is very much important in assessing the popularity of a domain.
Backlinks are the supreme ranking factor which most search engine considers. If a webmaster wants to rank better to drive more organic traffic then he/she must involve himself into Link Building activity.
Backlinks are also called as Incoming links to a web page from other websites or blog. First, you should know some concepts related to Back-links.
Link Juice: When a web page is linked to any other article it passes Link Juice. It helps with the ranking of that article and also improves Domain Authority. If you received any link back with Do-follow means your overall domain authority will increase that helps in ranking.
No-follow Link: In the same scenario, if you don’t want to pass your Link Juice to another article then you can add an HTML attribute called rel=”no follow” which will stop passing Link Juice. Generally, No-follow links are not useful for SEO as it does not contribute to page rank improving.
Do-follow Link: Generally, all links to other resources or external resources in a blog are do-follow by default and Pass Link Juice. If you don’t want to pass then you can Nofollow attribute.
Low-Quality Links: These are the links that come from automated sources, spam sites or porn sites, off-niche sites etc. Such links are not good for SEO and one should be careful in buying links.
Internal Links: Links from one article to other articles under the same domain is called as Internal Link or interlinking. This will help you to reduce Bounce Rate and increase overall user experience.
External Links: Links from one article from one domain to other articles on another different domain is called as External Link.
What is Link Building?
Link Building is the process of SEO activity involved in Generating or getting links from other websites or web pages to link to your webpage or website. It is one of the important tactics many SEO specialists follow in their search engine optimization campaign to boost their ranking.
Link Building is difficult but possible and it consumes much time to build authoritative links from other sources.
In other words, Link building is the process of exchanging links with other websites to increase your own site backlinks and popularity.
What is a good quality backlink?
In search engine optimization practice, a good quality back links are a back link that generated from other website or blog using your primary or targeted keyword, and also appears from the website that has same niche and similar content topic as your niche.
Link building is the process of getting back links from other websites and it is the major factor in how Google ranks a web site.
Online business is an established one and day by day more competitors were raising and competing to get better rank in the same niche industry.
When a Google bot crawls your site, it first looks for your website’s backlinks to determine your site popularity and how well it is connected to other sites in your same niche.
The more quality backlinks your site have, higher the ranking your site poses.
In fact, there are many smart ways to build backlinks, but it is must build links from authoritative websites to link your online business which will help you to rank better.
Let’s spend your other few minutes to reveal these known methods of Link Building process to earn Quality Back Links to your blog and boost your search rankings.
1.) Broken Link Method:
This is the most successful method because it works very perfectly to create one-way backlinks to your site. Google loves one way back link rather than two-way or reciprocal backlinks because the one-way link has more quality.
This method involves contacting a webmaster to report broken links in his/her blog, at the same time you recommend other webmasters to replace their broken links.
This way you will get a chance of getting a link back to your site in compensation. Here I will let you know how to work out this method for a successful link building process?
First, make a Google search to using your niche keyword to find and list the relevant sites in your niche. You can use their search phrases:
Your keyword + links
Your keyword + resources
Your keyword + recommended sites
List all the links in an excel sheet to start this campaign. Now reach out the webmaster of the respective blog.
Be polite and friendly to introduce yourself at the same time appreciate their work. Next mention the outbound links that point to other resources that were no longer available today.
List them in the mail also give them suggestions to new resources, add your own website also. Remember, write mail in a way that expresses it to be helpful and not in a manner of getting back links.
2.) Backlinks through infographics:
Infographics are the most recent method for bringing traffic and gaining quality backlinks. Infographics are simply images that give visual information explaining the content. They work great because images are easy to understand and share caused high demand considerably.
A successful infographic should be unique and interesting for your audience so choose currently trending topic to create your infographic using statistical data.
To get started, research and search for trending content, gather information to put them in your visual or hire someone to do it. Creating infographic does not cost you much and you can hire a person ranging from $100 – $300.
It’s very cheap for backlinks earned by contact webmasters directly and once your infographic goes viral you will earn more.
You can make use of freelancer, Up work, Elance to find right infographic designer with hourly wages. Use filters to find right designer, then explain your need and ask for affordable price.
Next, once your infographic is ready then share it via social networks and also place a sharing code on your website to make others to share. Also, you can submit to infographic directories to make your content to go viral.
Try Email marketing to reach your subscribers asking for feedback.
Then, submit your infographics to sharing sites like:
3.) Write Guest posting
Guest posting is something that we write articles for other blogs and publishing your work on their websites. This way you can reach more audiences by getting your content in front of new readers and by the way get more exposure.
Guest Posting will help you to get a one-way do-follow backlink to your site but also helps you to increase your online reputation.
Continue reading: How to write SEO optimized Guest article to get better ranking.
First, use some of the ideas mentioned below to find blogs for Guest posting:
- your keyword + inurl:write-for-us
- your keyword + guest-posts
- your keyword + inurl:guest-post-guidelines
- your keyword + become a contributor
- your keyword + bloggers wanted
- your keyword + submit an article
- your keyword + want to write for
- your keyword + contribute
- your keyword + become an author
- your keyword + guest post by
- your keyword + now accepting guest posts
Find the influencers in this field and contribute as same as they do. Repeat the process by the way you will find endless opportunities. But 2017 have some limitations be sure to check my previous article on writing a proper Guest post without harming your SEO practice.
Link your social media profiles at the end of the article as if someone likes your content they may even follow you.
4.) Spy on competitors:
If you seriously blog for some intent and are interested in getting more organic traffic, then you should stay up to date with your main competitors’ SEO activities, their content marketing strategies etc.
Also, keep eyes on their Link building techniques which will help you much easily to bear your competitor to rank better.
Continue reading: Advanced SEO practice: Competitor analysis to rank better
You can subscribe to their newsletter or follow them on their social media. Another smart way is to create Google Alert with the search phrase “site:yourcompetitor.com” to get frequent alerts on your competitors every move.
Follow their link building techniques and trying the same method as what they are using to promote their website is a nice way to beat them.
There are many tools available to spy your competitors such as SEMRUSH, AHREFS etc. This tool will give your information about new opportunities in your link-building process, monitor your competitor backlinks etc.
5.) Internal Link-building Strategy:
Internal links also help to make your blog a successful one. Linking to other related articles from your present article will help your audience to stay longer and make them easier to navigate through your website and increase overall user experience.
Internal links will pass link juice which will help you to increase your overall domain authority. There are inbuilt tools in WordPress but it is mandatory to do it manually to avoid penalty.
Make internal links less than 100 for both usability and SEO.
6.) Promote your content:
Promotion, a term where many webmasters failed to do it that will produce the worst result even they wrote highly quality content. Without a proper promotional strategy, you cannot get back-links.
There are many promotional strategies’ such as running an email outreach campaign, contacting other webmasters or bloggers directly asking for back links.
You can do a Google search using the query “keyword + roundup” to get results that were into the industry recently.
List them up and contact them via email, first give a brief introduction about you and your website. Then, list some of their best work and your related resource. If they found this useful you will get a chance to get a back link.
Build a relationship when approaching webmasters in your niche rather than just asking for a link back.
7.) Write testimonials:
This is another easy method to earn quality backlinks to your website. Writing testimonials will take only a few minutes and you will get a chance to earn a link from their homepage from that authoritative website.
Every big or small companies would love to show their customer feedback. If you are using a product or services from the company, consider sending them a testimonial.
Without asking specifically for backlink they will put your site link for you at the end. Your testimonials will be there as long as you are a customer of their product.
8.) Contact journalists and other important bloggers:
Link building or generating back-links is a process growing your popularity in your industry. Find some journalist and influencers in your niche, try to get their Email address.
Prepare an email outreach program and send emails to all people in your list which will earn you sure results.
You can use programs such as Voilanorbert, Thrust.io or Emailfinder.io to get Emails of a journalist person you are trying to contact. Even you can try contacting them via their social profiles.
9.) Get links from organizations:
You can earn some backlinks by donating to non-profit organizations. This is an easy and quick way to earn links.
Just make a Google search to find the website in your niche who accept donations and provide a link back to your site.
Use these search queries in Google to get the list:
- contributors page + donate + your keyword
- donation + contributors + your keyword
- contributors page + your keyword
10.) Scoop IT:
Scoop It is one of the best places to get no follow backlinks in less than a minute. It is a place where people post their favorite content around the web into a magazine format.
Lot’s of people publishing their updates every second and they do have hundreds of followers.
All you have to do is to suggest any high PR Scoop It and send the person a personal message to let them know your content.
It is an easy way to build dozens of backlinks from authority sites in about an hour of work.
Some other Link building techniques are:
11.) Blog commenting: Find the relevant blog on the same niche industry in your field, visit their article page. Read the content and post a valuable comment appreciating their work. This way you can get a chance of linking back.
12.) Forum Participation: Start relevant threads in forums like shout me loud, digital point forum sites. Engage in the discussion and try to link back to your blog.
13.) Social sharing: Promotion as already said is the best way to earn more backlinks. Promote your content in frequent intervals in social network sites like Facebook, Twitter, Google Plus, LinkedIn etc.
14.) Participate in Q & A sites: Group discussion sites like Quora are the great place to build backlinks. Ask any relevant question or answer others question will earn you a link back to your blog.
15.) Yahoo Answers: Ask questions related to your niche in sites like Yahoo Answer, answers.com, ask.com etc. Sometimes answer to others questions and cite your blog URL as the source.
16.) Sharing E-books: Prepare a pdf version of your blog articles and publish them on document sharing sites.
Places to avoid in earning backlinks:
Not all the backlink methods will get your site reputation. In 2012 Google launched an algorithm update named Penguin, which targets site involved in negative Link building schemes such as Buying backlinks, reciprocal link building strategy, links from off-niche sites, low-quality links (links from the new website or low-quality site) etc.
Your site will be penalized if your site been suspected trying any of these counter activities in gaining quicker ranking in search engine result pages. So be aware of Google Penguin update.
Some of the link building methods you should avoid were being listed below:
- Avoid getting site wide links from sidebar or footer.
- Never buy links from high PR sites with exact match anchor text.
- Do not buy bulk links from sites like Fiverr.
- Do not enter into link farming networks.
Earning Backlinks will be a difficult task but possible if you work by preparing your own strategy, finding right resources and methods.
This process is a continuous one and it will take some time to earn you rewards as you think.
Also, monitor your backlinks over time frequently to avoid being a risk of penalty from Google Penguin.
Also, there is No Shortcut or quick fix to earn Back-links. Just think about helping users by giving solutions for their queries. At last, a great content that solves user query will get high changes of link backs from other sources.
Be User-centric and the backlinks will come to your blog naturally.
Your thoughts and suggestions are so valuable. Did I missed anything or do you want to update something newer, let me know?
Let’s have a discussion here.