Great Off-Page SEO Strategies: Ultimate Guide in 2021

Updated By Priya on Jan 5, 2021   |  8 Comments

Learn 11 Off-Page SEO strategy which is trending in 2021, work on link building to rank your blog at the top

I started my blog for SEO – Blogging tricks in 4 years and 9 months. But I officially initiated to work on the site in April 2017.

Since it took many months for me to learn how to create quality backlinks? I learned from a lot of websites that brief us on the importance and the value of Off-Page SEO ( the process of link building) that pulls me to write this article.

 

Off-Page SEO Strategies

 

SO, what is Link Building? It is a continuous process of getting links from external or other websites to a page on your website or blog.

Search Engines will consider this fact as an important factor that implicitly declares your site value to the people.

If you want to increase blog rank then you have to increase the number of high-quality backlinks to your web pages.

Google and other search engines will consider this as an important factor in ranking a blog. This term is referred to as Link Popularity.

 

Simple Short Off-Page SEO Strategy

Content Creation: Content is King and Links are Queen. Be sure to provide quality content and unique focusing around your primary keyword or keyword phrase.

Always update content frequently while focusing keywords on regular basis. Because Google and people will love new fresh contents that give updated information in your niche.

Network building: Spend more time to build a quality network of people. Interact with them frequently will help you get links.

You can use Social Media, Community forums, Comments on your posts will help you build a strong network with audiences and influencers in your industry.

 

Off-Page SEO Techniques to Improve Blog Rank

1. Write a Good Guest Post

Guest posting means writing articles on a niche based on your blog and publishing on another blog which is having a Higher Page Rank and having the most number of visits.

It is the foremost method of Off-Page SEO that most webmasters and bloggers do follow and it never went out of trend.

There are a lot of other sites and blogs accepting Guest posting which helps mutually to both of them in terms of adding value to their blog and also passing page rank to your blog. Find a blog or site that offers do-follow backlinks and offer them Guest posting.

Do-Follow Links tell search engine bots to follow the links and thereby passing link juice? No-Follow Links tell the search engine to not follow the links and so you won’t get any page rank from the site but visitors for sure.

Remember, the prime aim of writing guest posting to get backlinks but build your links for business, for your customers. Build relevant links with associated great content that make happy both people and search engine bots.

If you make Search Engine Happy then you get higher rankings. Read my post on How to write Guest Posting without spamming? This article gives you deeper knowledge in Guest post writing.

 

2. Ask for Backlinks

This is somehow the best way to start if you are a beginner blogger. Once you have a blog setup and content in them, start asking for backlinks from other sites or blogs in your niche by contacting them via Email or any other means.

During such occasions never forget to ask for In-content links instead of links from banners, images, sidebar, or footer as this will make search engines think that you have manipulated backlinks to rank higher. This will affect on a negative side in those worst cases.

Also, make sure your backlinks are from the sites that are completely related to your niche, or otherwise, you will be penalized. Read Google Penguin update that stresses building quality back-links for the blog page.

 

3. Build Relationship

Without a proper relationship, nothing exists for a long time, and the same for this Off-Page SEO process also.

You can start building relationships with various social platforms such as Facebook, Twitter, etc, and take part in niche-related communities, forums, blog groups, etc.

Make your first step by contributing your interesting and relevant comments and posts that provide meaningful value to others.

With these types of activities you can have better chances of getting quality backlinks and also you can get some more exposure in your niche based industry.

Remember never to post your anchor links on Day 1 which will annoy others and probably the forum moderators will block you.

 

4. List Your Site in Directories

There are many blog directories out there on the internet where you can list your site. But make sure those directories offer real value to internet users and Google.

Choose the directory that not only providing space for posting your links but offering useful information to the people, is the right directory to get a link back.

Also, not all directories are suitable to submit your blog, select niche directories based on your niche and list your blog. You can submit your site to DMOZ, Yahoo free listing, Reddit, submissionwebdirectoy.com,sitepromotiondirectory.com, etc.

 

5. Start Micro Niche Blog

Create a micro-niche site based on your primary keyword and start posting in an even frequent interval of 3 – 5 small posts every week.

This makes your micro niche blog stay updated and from those posts, you can get quality backlinks.

Do not stop with one or two posts with backlinks to your site because it is a waste of time and also it creates risky for your primary blog.

Write regular posts with fresh and updated content which will help to gain authority to both your blogs.

You can have complete control over these incoming links to your site.

 

6. Give Testimonials

Testimonial link building is a new trend that many businesses offer for their customers in their Off-Page SEO campaign.

You can share your own experience that you had after trying their product or services.

On one hand, it will help that business to build customer trust.

On another hand, it yields an opportunity to get a quality backlink and targeted traffic to your blog.

 

7. Blog Commenting

This is another yet most used Off-Page SEO link building strategy.

Find a list of blogs related to your niche. Spend some time to read their blog articles and start commenting on their articles that interest the author and also the other visitors.

This will help you get a backlink to your blog pages. If you are using Word Press blog, then I suggest a plug-in called “CommentLuv” which helps you to get other articles from other blogs on your niche.

So that you can spend more time by commenting more number of blog articles will, in turn, get you more traffic.

Remember, commenting should be polite, useful to the author, or must be conservative. If you use this tool effectively you can get long-term traffic.

 

8. Forum Posting

It works on the same method as such how you work on blog commenting? Forums are a website or Online Discussion board where people of the same field can participate and discuss something, ask their doubts for getting answers from others.

Read what Wikipedia says about the forum, “online discussion site where people can involve in conversations in the form of posts”, view to learn more.

I would suggest certain SEO blogging forums here for your reference where you can participate and start building links. Shoutmeloud Forum, SearchEngine Journal forum, Dmoz Forum, SEO forum chat, Quora question, and answer. It is most commonly used

Shoutmeloud Forum, SearchEngine Journal forum, Dmoz Forum, SEO forum chat, Quora question, and answer. It is most commonly used the method of Off-Page SEO. Create a profile page and signature link in those forums.

Remember, Participate, and build constructive posts and ideas. Never spam by posting your site links everywhere which will annoy other users. Share your blog link in reply for a question or discussion only if it interests you or it seems necessary.

Share your blog link in reply for a question or discussion only if it interests you or it seems necessary. However, on every reply, your signature will be posted at the bottom which is having your site link.

 

9. Local Business Listing

Place your business in your local listings and directories. Why is this because? Not all businesses can rank the first page on the day of their launch. It is advisable to get acquired in your local market at the beginning and then concentrate on targeting globally.

It is advisable to get acquired in your local market at the beginning and then concentrate on targeting globally.

Business listing is different from the classified listing as it does not involves submitting a web page URL of a brand rather submitting your brand name only. An example of business listing sites is,

An example of business listing sites is, Yellowpages, Google Plus, Google Business, Yahoo business places, etc.

 

10. Social Media Channels

Once you completed your On-page SEO tasks then start to create individual business profiles on Facebook, Twitter, Linkedin, etc. This will help you to push your contents towards the eyes of the people.

This will help you to push your contents towards the eyes of the people.

Plan a schedule to post updates about your blog posts on social media sites on a regular interval will help you to get more shares and likes among the people. This is termed as Link Popularity which is considered another important ranking factor by search engines.

This is termed as Link Popularity which is considered another important ranking factor by search engines.

Social media sharing not only helps you improve user engagements but also provides a chance to get backlinks from other related blogs on your niche if your contents seem useful and informative.

 

11. Image & Video Sharing (infographics)

People might often sometimes get bored to read a lengthy paragraph. On the other side, a short one might not give enough information. To reduce the gap between these factors, you can provide infographics that will do the magic.

To reduce the gap between these factors, you can provide infographics that will do the magic.

It is a widely used way to tell a lengthy story in a visual means such as images or videos that will damn sure to attract visitors and will let your blog go viral.

You can submit your infographic image to tumblr.com, photobucket.com,instagram.com, imgur.com. These are not the only sites but you can search in Google for more.

Let me continue to inform you of some other methods in link building techniques to your business website or blog.

 

12. Social Bookmarking

It is a method of listing your website web2.0 and web3.0 directories to get traffic to your blog page.

These sites have high page rank and domain authority because they update more frequently and hence they rank higher in search engines.

So when you add your link you can get more referral traffic and also can improve ranking too.

Find a list of High PR Social Bookmarking sites and start submitting your blog pages.

 

13. Local Classified Listing

Classified sites are a great way to list your business. You can post ads directly sharing your links so that visitors can find your site easily.

Some famous classified sites in India are Olx, Quikr, Vivastreet, etc. You can use Craigslist listing to target the US.

 

14. PDF Sharing, Article Sharing:

Apart from writing articles, create a PDF of the articles and submit them to article sharing sites with your blog post links.

Do not use exact contents as this may lead to duplicate content issues. Here I suggest scribd.com, issuu.com, slideshare.net, hubpages.com, ezinearticle.com,articlesbase.com

 

15. Audio and Video Tutorial Sharing:

Create tutorial audio and video. Submit these to high PR Audio and video submission sites.

 

16. Youtube Viral Video Marketing:

Create a dedicated tutorial video and publish it on YouTube. Study reports over 200Million people are engaging with YouTube videos every day.

Out of all these things, keep an eye on On-Page SEO techniques also. Because both On-page and Off-page SEO is most vital for a website to stay on the internet for a long time.

Finally, I have presented my view based on my experience in the Off-Page SEO process. So as far I have learned I had presented all my learned stuff here. Quite I might be missed something that I do not know or not aware of it. If there are any other things on this topic kindly share them with me here.

Quite I might be missed something that I do not know or not aware of it. If there are any other things on this topic kindly share them with me here.

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8 comments on "Great Off-Page SEO Strategies: Ultimate Guide in 2021"



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  1. Thanks you sharing these tips, I will surely them in my business. Hopefully, I will generate a lot of traffic.
    Well, I am unable to submit my article in these directories. So, can you share other directories?

  2. Priya,
    Great content seriously. Very informative with lots of ideas that can be and must be implemented.
    I exactly don’t know how I landed on your site but what you have given above is of the quality.
    I have also started a blog and have published few posts but despite that I have done nothing for serious promotion.
    Hey can you tell me when you started this blog and how much time it took to reach to this level?

    1. Hello Tarun,

      Thanks for your comment. I have started this blog on 2014, but because of my studies I left un-monitored but from the last 6 months I am working full time in my blog to develop to its best.
      Stay updated with our blog for more updates.

  3. Your all SEO information is very good for new SEO trainers so thanks for sharing with us your knowledge.

  4. I am blogging for last 2 years, and I understand a simple thing that does whatever At last we have to pay a huge amount for some type of tools and software.

    1. Hello Saavi,
      It’s not about depending on the software completely. Software’s are just an indication tool for managing your blog and it does not control your blog.
      If you understand this probably you can easily found a way to rank your blog.

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Great Off-Page SEO Strategies: Ultimate Guide in 2021

by Priya time to read: 9 min
8