Advanced SEO: Competitive Analysis and Keyword Research
Learn How I grew my blog traffic using Advanced SEO techniques?
Recent days I was thinking about my site growth in many aspects. I started blogging since 9 months ago and still getting little organic traffic. Through the Internet I found, I need to work on Advanced SEO competitive analysis and keyword research so as to know the movements of my competitors.
Then, prepared an action plan to start working on Advanced SEO to rank my site well. But,
There are so many questions out there:
Why am not successful in Search Engine Ranking?
What are the things that are going wrong?
What are the reasons for poor SEO performance?
At last, I derived that “am competing with very tough competitive niche” and it requires some advanced SEO methods to follow. In other terms, we can call it as Competitive Analysis and Keyword Research.
Well, I am going to share my journey of this action which paved me a way to improve my blog page rank in my niche.
All gonna work if you know how to monitor your competitor’s success and failure strategies, analyze their SEO actions etc.
What is Advanced SEO and Competitive Analysis?
It is the process of analyzing your competitor’s profile and gathering their information’s about the SEO action’s including their content marketing strategy, content writing, social promotion, Email marketing etc.
It is the first crucial part of your Blog promotion planning. Based on this competitive analysis report, you can establish an action plan that makes your blog to stand out of your competitor’s.
What do you learn here?
The action plan includes six basic things which I am going to explain in the later part of this article:
1.) Find your competitors
2.) Visit your competitor site
3.) Plan for Keyword Research
4.) Check your competitor Back Link
5.) Analyze their social presence
6.) Determine a working Plan
1.) Find your competitors:
Without knowing your competitor, you can’t analyze the pros and cons of your Advanced SEO activities. It is not so easy to list your competitor in this internet sector as there are thousands of bloggers out there who already reached a peak in your niche.
If you are running an offline business then it is easy to identify your competitors, monitor their activity, analyze their results. But in other cases like blogging or any other online business platform such as E-commerce etc, how this can be done?
It is really gonna be tough, isn’t huh?
What I did actually to find my competitors? Made a Google search for my primary keyword in the niche and prepared a list of those sites/blogs that rank well. On another hand, I noted the sites that hold the position in the first top 20 positions in SERP pages.
Categorized each site/blogs based on some criteria such as Major keywords in your niche, competitors in long tail keyword etc.
Even you can add one more category named direct competitors, who uses the same keyword as your niche and ranked high in SERP pages.
Once you prepared this list, prepare a step-by-step workflow in this competitive analysis for different activities such as Keyword Research, identifying backlink profile, social media engagement, On-Page SEO factors etc.
1.) Take a Notepad and Pen. Write down your Niche Keyword.
2.) On the next page, list your top 20 Competitors and write their blog name.
2.) Visit your competitor site:
After writing the list of competitors, spend the time to visit their site. Analyze their entire site and make important points that make their Advanced SEO works better in ranking their site.
Visit their site and note down the following:
1.)What platform they used? Word Press or Blogger
2.) Watch their site if they designed professionally, how many contents they have written so far, what is the quality of the content?
3.) Their article presentation itself shows their engagement in expressing their thoughts in the content. Make a note about the length of the content?
4.) Make a note of their demographic visitors, their social engagements etc. Check whether they are using Static URL or Dynamic URL.
Competitive Landscape Analyzer from LinkResearchTools will help you identify some of these important metrics such as Metric comparison by Keyword, Link location, and site type.
With this research tool, you can easily identify your competitor identical thing that matters in their blog ranking whether it might because of quality content or their targeted country or their site type such as CMS, Blog, Link Directory, Forum etc.
Visit all sites in your list and inspect all these things will give you basic information about their professionalism in their blogging activity.
LinkResearchTools will help you identify the reason behind your competitor success in Advance SEO movements.
3.) Plan for Keyword Research:
Content is King. You can see I am mentioning this point in almost all my articles because this is why search engines working for?
Keywords play an important role in SEO success and this is the main part of writing creative quality content.
Spy on your competitor’s content and identify the major primary keywords they have used and compare the list of your keywords.
It is not necessary that they have been using the same keyword you have on your list because what you think as the top keyword in your niche might they never been used. BTW, they might rank for a long tail keyword also.
Hence, if you could not able to find the exact keyword they used, just check and not the keywords in that article.
Alternatively, you can use any keyword research tool available such as Google Keyword Planner, Semrush Keyword research tool and SEO chat Suggestion Keyword Finder etc, which will help you to identify the keywords easily.
During this analysis, you can also find some other important keyword you have missed.
Also, check keyword density because over usage will lead to a penalty. You must be known to some algorithms from Google called as Google Panda which puts a penalty on the over-optimized article.
Keyword research activity should include these points: highest relevance, search volume, and profitability, the number of sites already ranked, the location of Keywords – i.e. keywords in headings, meta tags, image tags, URLs etc.
4.) Check your competitor Backlink:
Backlinks are called as the backbone of SEO. How quality your backlinks will determine your Search engine presence and help to boost your blog ranking.
Make a thorough research of total backlinks of your competitor.
Look for total number of backlinks and their origin, anchor text used, distinguish backlinks from authority sites etc.
You can use tools such as Ahrefs, SEMRUSH to view entire backlink profile of any blog from most to least authoritative. This will give you a clear picture of how many quality links that your competitors have.
Contact the webmaster of those sites and ask for a chance to get a backlink to your blog. This will help you a little.
With these results, use Majestic backlink audit tool to drive the site’s Trust Flow and Citation Flow.
This will help you to prepare the Off Page SEO campaign to start working on the content creation.
Link building is considered the most important action to rank in the search engine result pages. Analyze your competitor backlink profile and make that list of sites.
5.) Analyze their social presence:
Social media has grown a lot and it devotes a huge percentage of driving traffic to a blog.
This is why you can’t skip analyzing your competitor’s social presence. Monitoring their activities in Social Media is also an important factor in the competitive analysis.
Prepare a prototype if possible and work daily. It is hard to monitor your competitor social activities.
Social Media contributes more than 40% of traffic to my blog.
Hence, I share some important things in social marketing here.
1.) Create Facebook Page and Facebook group, then post interesting contents, invite your friends to follow and like your pages. Make some events and activities in your FB group will surely support to bring more traffic from Facebook.
2.) Create a Twitter profile and follow other leaders in your niche. Take part in their activity, engage with them. Following other leaders will, in turn, make others to follow you will drive some Twitter social traffic.
3.) Coming to Google, Create Google Plus profile will also work similar to Facebook. Create a Google Plus for your personal and brand page for your blog. Follow others and invite your friends and others to follow your profile.
Posting interesting contents will drive you more visitors.
Also make a note of the total number of Facebook, Twitter, Google followers that your competitors were having.
How often they share contents on Social Media? Etc. Prepare a chart to monitor your social media activities daily.
Other SEO factors to consider:
Keywords and backlinks are important but not everything. So, also check other factors of your competitors such as Google Page Rank and how they perform in other search engines like Yahoo and Bing?
Take a note of the total number of indexed pages in the sites that your competitors have with search engines.
6.) Determine a Work Plan:
So you have all detailed reports such as a List of competitor’s with whom you will compete? And what actions to be taken to beat them and to rank well.
You also know about their strategy in writing articles, building backlinks, Social media engagements etc.
Now, prepare your own strategy and work plan on the averages based on your collected data.
- The first thing you need to write quality articles based on the list of keywords, then work to acquire backlinks. It’s so important to avoid keywords that having a strong presence of sites with massive domain authority and page authority as because they are really tough to beat because they are rewarded by Google.
- Next, find your audience and their location. Target people in that Location through Google Webmasters and Bing Webmasters.
The demographic location also plays an important role in ranking a site, because usually, a country targeted domains have given preference in search results. Use social media to target people in particular demographic locations.
- Update your blog frequently with more quality articles written in shorter period intervals. Simply at least write one to two article every week. Post often on social media and acquire more followers every day.
Then, Work, Monitor and analyze repeatedly every day to reach success in your SEO strategy. Although it is difficult till you prepare an SEO checklist as this may seek more time and knowledge.
But once done, start working on your Advanced SEO strategy. Success will reach you very shortly. All the activities are quite time-consuming but will perfectly work if you do take in a right way.
That’s all I shared here my findings and knowledge about advanced SEO for competitive analysis and keyword research. Did I miss anything? Please share your thoughts and ideas here.