Last updated on September 24th, 2017
5 important things you must follow in SEO Optimized Article writing top to get better ranking in SERP pages in 2017
Dear Fellow bloggers, I would feel indeed the pleasure to write this article about the five things which is necessary for SEO optimized article writing because this is one of the biggest challenges that every blogger and content writers facing. Always remember before writing an article that should be optimized both for search engines and also most engaging to users.
How do you create such contents that meet these goals?
How do you create such contents that rank well in Google and other search engines?
How do you create such contents that engage more visitors?
One answer to all these questions was explained deep in this article. Let’s get started…
Article writing is not just writing some 500 – 1000 word blah blah things. It is an art of expressing or explaining something useful to others. SEO writing is a technique involved in publishing a Web page to increase visibility in order to get better ranking.
One with proper strategic planning such as Keyword placements and adding key phrases in the sentences along with appropriate hyper links to related words will boost your visitor engagement. This is called as art of SEO Article Writing.
There is a formula to follow for SEO optimized article writing yet I am going to share here if you are willing to read further. It is not a magic but it surely brings you results.
INFORMATION RICH CONTENT:
No one can ever change this: CONTENT IS THE KING.
The information you are going to share in your article must be more interesting and useful.
No one is interested to read boring contents even if you optimized the contents well. So, if you want your article to become viral it must engage users or readers.
Presentation of the article, another important fact that makes users sit back and spend the time to read what you have shared.
Outline your article and present in an entirely new angle on the topic.
The face is the index of the mind, the same way a good hook at the beginning with useful information will make people want to read further more.
This also makes them share your article that will attract more traffic.
Keyword Research is considered to be an important factor because Google search engine calculates the relevancy of the keyword in your SEO optimized article writing and then index your content.
You can optimize each article for a specific keyword that’s why everyone was insisting on Keyword research before going for SEO optimized article writing.
Involve several things related to your article which makes readers more interesting to read throughout the whole article.
Actions to be taken before writing an article:
- Make a list of keywords and key phrases that you are going to add and explain in your article.
- Divide your article into sections and paragraph with suitable heading and sub-headings.
- Add keyword in those headings.
ADD PROPER META TAGS
Google search engine puts a great weight over Meta Tags, Header Tags, and headings in the article for indexing.
Meta tags are described as Metadata which contains entire information about the article or content in a simple short sentence. There are three types of Tags: Meta Title, Meta Description, Meta Keywords
Meta Title: It is the title of your article which Search Engines show in their search results.
Meta Description: It describes your entire information in the article in about 155 char and it what shows in search snippets by search engines in their search results.
Meta Keyword: It is the word which your entire article focused around. Tough Meta keyword is not such important you can still use for ranking.
A well optimized SEO article writing consists of two different phases, one for Search Engine Bots and one for people.
Your content will have two sections where you are going to concentrate.
The first section is for Search Engine Spiders otherwise called as Robots, Bots, crawlers etc. They use to index a page based on the content written in the Meta Tags only.
Search Engine spiders or bots will crawl your site page and first they will index your Meta Title, Meta Description, and Meta Keywords.
Then, it will compare what written in those Meta tags with the rest of the body content and index accordingly.
Hence it becomes necessary to write Optimized SEO content for Meta Titles, Meta Description, and Meta Keywords.
The second section is the Body section for visitors where the actual article was written and this is where the user will read.
It should be presented neatly so as it may pull visitors to stay and read the entire article.
Add keywords in Meta tags so as Spiders can easily come to know about our article.
With optimized Meta tags, you surely have the potential to drive a maximum amount of traffic to your blog post.
PROPER USAGE OF HEADER TAGS:
AS you see, a perfect optimized SEO article writing is all about the proper presentation that will get better ranks because of more user engagement in the article.
Header Tags are therefore called as Emphasized text on the page that stands out rest of the content. They are used to differentiate the heading and sub-headings in an article from the rest of the content.
H1 is the most important header tag and it should be the Title of the Post.
Remember, header tags are for people and Meta Tags are for robots.
Both contents should be similar, so add the content in the H1 tag to the Meta Title tag also. Add your Keyword in these two tags.
Other header tags will occupy order as H2, H3 . . . . H6 and they should be a Heading or Sub-heading of each paragraph section in the article.
Break your lengthy article into sections and provide heading and/or sub-headings using these header tags will give more value to your article.
Header Tags must be written in sequence, that is Article title must be H1 and very next heading or sub-heading must be H2 and then H3 and so on.
H3 Tag should not occupy the first position before H2 or H1 and this may lead to warnings.
By default, Post title will be the H1 Tag and next heading will be H2 and so on so.
- Article Title(H1) is for people (Should include primary keyword)
- Meta Title is for Robots (Same as H1 Tag)
- Meta Description should be seductive enough to make visitors to click your post in the search snippet.
- Use Header tags in priority such as H1 comes first, H2 comes second and H3, H4 … H6
Too much of text is too boring to read and people usually leave too sooner. It’s not a college admission test or an academic exam who grades you based on the amount of content you were written.
It is somewhat different and if you want your readers to stay longer and read your content, you should support with proper appropriate Images and Videos. 100Lines of the text was instantly observed with one image, a famous saying.
You can add support images for each paragraph to let readers know what exactly they will be going to read through. Always write contents about something you care about so that it may engage visitors.
So, images can be easily understood by readers. What about search engines in this case and how will they understand images? The answer: – Add Alt tags in the images.
Use Alt tags in your Images will help search engines bots to understand what your page is about? Include Keywords in those alt tags will improve your page rankings. Google won’t understand content in the images so you must add proper image names and alt tags.
Many people making a big mistake in naming images, so remember always add relevant names(Usually sub-heading or keyword or key phrase) to the images.
Use the same name in Image Alt tags also so as search engine bots also can read exactly what users were reading and what the image is about?
This will help you in Google image search. When a people search for an image name, more chances for landing on your article page through that image.
ANCHOR LINKS TO OTHER PAGES:
Anchor Links (Hyperlinks) are the links to another web page or an article that is relevant to the present topic. It helps readers to stick around your blog post for the longest time.
Whenever you write a new article, remember to give a link back to old articles which are related to any keyword or key phrase in the article.
This will make readers stick around your blog posts for a longer time and it may lay a chance to search engine bots to re-crawl these old posts.
Bots may re-index and give a boost to the page ranking.
Internal link building is an art of passing link juices to different articles in a blog to boost overall domain authority.
This helps reduced Bounce rates and more user engagement, better navigability to search engines. An important On-page SEO factor to consider.
These five steps for a perfect SEO optimized article writing were all about Formatting.
It expresses how well you are engaged in Research and presentation of a particular topic. This is the formula I am using for every piece of a blog post in my blog and I assume it may surely work for your blog too.
Hope this informative article has given you a perfect tip at the right time.
Still, there are a lot of work to do after your successful article publishing. The work I meant was On-page SEO and Off-page SEO.
I have given an explanation in another article about those SEO activities and I wish you will be interested to read that too.
SHARING IS CARING, share my post as it may prove valuable to someone.
Some more related SEO activity involved in content marketing:
- Learn 11 off-page SEO strategy which is trending in 2016, work on link building to rank your blog at the top
- Top 8 ways to improve your blog ranking in search engine result pages optimize your blog pages to raise Google page rank
- Learn the most important ON-Page SEO techniques and boost your website or blog ranking